So you’ve got an idea for an article that includes some great
information and a fresh perspective. An article like this good get you
attention from the big names in your industry. The problem is, without
good search engine optimization service,
that article may just sink to the depths of the Internet to wallow in
obscurity. How do you get your great content seen by thousands upon
thousands of web users? Here are a few tips:
* Go Easy On Keywords: This may seem counterintuitive, but it follows the logic of search engines. If you cram a lot of keywords into your content, you run the risk of search engines thinking your content is just spam. Use your keywords naturally and write for the enjoyment and enlightenment of the reader, not the search engines. Engines like Google are only in business because they provide users with pertinent results, and their methods of search have evolved to figure out how to catalog good, useful content, so why go against it?
* Keep On Topic: If your content can make a logical leap from dinosaurs to robots, then that’s fine for one page. Otherwise, separate disparate subjects onto different pages. By focusing on a specific topic and a handful of keywords per page on your website, you up the chances of that particular page ranking on search engines. Remember: search engines catalog each page individually, not your site as a whole. Use this to your advantage to pull in viewers looking for very specific content.
* Use Images: The Internet is a visual medium, and people respond well to images that complement your content. Make sure that the images aren’t too big (to prevent long load times for viewers using slower Internet connections), and make sure to use the ALT tags of the image. These tags are part of your website’s code that describes your pictures. The viewer doesn’t see them, but search engines do, so this can help to drive extra traffic.
* Check Your Spelling: There are a segment of search engine optimizers who believe that purposely using misspelled words will help you rank in searches where the user misspells the keyword. This doesn’t make sense. When you enter a misspelling in Google and other search engines, they print above the results “Did you mean…?” The percentage of people who will continue to browse search results from a misspelled search versus those who will either search again with the write spelling or not misspell the words in the first place is so small as to not be worth it. Plus, it looks unprofessional if your website is littered with misspellings.
* Go Easy On Keywords: This may seem counterintuitive, but it follows the logic of search engines. If you cram a lot of keywords into your content, you run the risk of search engines thinking your content is just spam. Use your keywords naturally and write for the enjoyment and enlightenment of the reader, not the search engines. Engines like Google are only in business because they provide users with pertinent results, and their methods of search have evolved to figure out how to catalog good, useful content, so why go against it?
* Keep On Topic: If your content can make a logical leap from dinosaurs to robots, then that’s fine for one page. Otherwise, separate disparate subjects onto different pages. By focusing on a specific topic and a handful of keywords per page on your website, you up the chances of that particular page ranking on search engines. Remember: search engines catalog each page individually, not your site as a whole. Use this to your advantage to pull in viewers looking for very specific content.
* Use Images: The Internet is a visual medium, and people respond well to images that complement your content. Make sure that the images aren’t too big (to prevent long load times for viewers using slower Internet connections), and make sure to use the ALT tags of the image. These tags are part of your website’s code that describes your pictures. The viewer doesn’t see them, but search engines do, so this can help to drive extra traffic.
* Check Your Spelling: There are a segment of search engine optimizers who believe that purposely using misspelled words will help you rank in searches where the user misspells the keyword. This doesn’t make sense. When you enter a misspelling in Google and other search engines, they print above the results “Did you mean…?” The percentage of people who will continue to browse search results from a misspelled search versus those who will either search again with the write spelling or not misspell the words in the first place is so small as to not be worth it. Plus, it looks unprofessional if your website is littered with misspellings.
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